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websites • projects • brand spirals • creative work
Behind the Screen
The desk-side shelf for website building, brand work, project updates, creative spirals, technical gremlins, and the occasional WordPress exorcism performed with coffee.
where the worlds get built
For the work behind the pretty pages.
Behind the Screen is where the backstage pieces live: websites, shops, design choices, business updates, product chaos, affiliate portals, branding, code fixes, and the tiny decisions that make a digital world feel alive.
Website Work
Layout fixes, page builds, design decisions, WordPress gremlins, and the tiny wins that deserve applause.
Brand Worlds
Notes on Must-Haves, The Smoking Wallflower, TAC, VRB, TMS, and all the strange little doorways taking shape.
Creative Process
The messy middle: ideas, doubts, pivots, experiments, breakthroughs, and “wait, this actually works” moments.
Backstage Chaos
The curtain is slightly crooked. The coffee is strong. The browser tabs are absolutely unionizing.
current tab open
The newest notes from the build pile.
Website updates, project reflections, design choices, brand spirals, and tiny digital disasters that somehow became useful.
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Seventeen Tabs Later, Starlight & Stories Has a Home
Read the Story ✦: Seventeen Tabs Later, Starlight & Stories Has a HomeFour website rebuilds, two rebrands, two books in progress, and one storyroom ready for its first words. Here’s what I’ve been building—and what comes next.
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What Lives Here
A few shelves for the behind-the-scenes pieces — the builds, the pivots, the mess, the decisions, and the little victories hiding under the keyboard.
websites & pages
The build notes behind the doorways.
This shelf is for website work: page rebuilds, layout choices, navigation fixes, design systems, visual consistency, and the occasional “why is this one div haunted?” situation.
build notes
Website Work
Progress updates, layout fixes, design decisions, page builds, and tiny triumphs from the digital desk.
technical chaos
WordPress Gremlins
Plugin drama, CSS fixes, weird spacing, haunted cards, and the tiny exorcisms required to make a page behave.
brand worlds
Brand Worlds
Notes on the worlds, shelves, doors, and connected ideas slowly becoming Must-Haves, TSW, TAC, VRB, TMS, and beyond.
creative process
Creative Spirals
Idea storms, redesign rabbit holes, “what if” moments, pivots, breakthroughs, and the chaotic joy of making the thing exist.
creative desk
Some ideas arrive tidy. Most arrive covered in tabs.
Behind the Screen is allowed to show the messy middle: the decisions that change, the pages that need three attempts, the ideas that grow legs, and the projects that keep tapping on the glass.
the backstage drawers
Little folders from the build pile.
Some articles may be practical. Some may be reflective. Some may just be the story of a digital goblin finally being removed from the wall.
Build Diaries
Longer notes from website rebuilds, page systems, brand updates, and digital world-making.
Design Decisions
Why things look the way they do, what changed, what stayed, and what finally clicked.
Business Updates
Updates from the shop shelves, brand shifts, product plans, and the work happening behind the curtain.
Lessons Learned
The little “ohhhh, that’s why” moments that only arrive after wrestling the page goblin.
built with caffeine
Every pretty page has a pile of chaos behind it.
This is where the pile gets to be part of the story — because building the thing is often just as interesting as the finished doorway.